These Shocking ‘Natural Flavors’ are Lurking in Your Food

If you look at the label of most packaged foods you consume, chances are you’ll spot the term “natural flavors.”

One would assume that since an ingredient is natural, it also must be harmless.

Not so fast …

That’s because “natural” has a broader definition than many of us may realize.

If you’re choosing foods based on the claim that they contain natural flavors or ingredients, what I’m about to tell you might change the way you look at food labels forever.

‘Natural’ Does Not Always Equal ‘Healthy’

Natural means “existing in nature.” And that definition expands to more than just fruits and vegetables and other traditionally healthy gifts that Mother Earth offers us.

Natural items could also include the poison known as anthrax, which cultivates naturally in the soil on farms.

Even carbon monoxide gas is a natural byproduct. But if it leaks from the gas lines of our homes, for instance, it could result in an undetectable death for all who reside there.

Now, I don’t want to claim that manufacturers are setting out to put poisons in our foods. But for many people with food sensitivities and allergies, going “natural” might be more harmful than helpful.

What’s Really in a Name?

In the Environmental Working Group‘s Food Scores database of over 80,000 foods, “natural flavor” is the fourth most common ingredient on nutrition labels behind salt, water and sugar.

Yet, a flavoring labeled as natural could contain anywhere from 50 to 100 separate ingredients.

With the term “natural flavors” being relative, I’d like to share with you some of the most eye-opening and potentially disturbing ingredients in your food that companies label as natural.

So, I must warn you that the rest of this article may not be for the faint of heart. But the truth of the matter is that one day, you might find yourself unknowingly consuming a natural ingredient like …

Beaver Anal Glands

Yes, you did just read that correctly, and chances are you have already tasted and eaten the hindquarters of a beaver.

Believe it or not, the secretions from a beaver’s anal glands provide the natural flavoring in some natural flavors of foods such as vanilla, raspberry and strawberry.

The scientific word for the ingredient is castoreum, but you won’t see that word listed on a food label anytime soon.

Environmental health expert Lisa Lefferts, with the Center for Science in the Public Interest, had this to say about castoreum:

“Castoreum is a natural flavor extracted from the anal castor sacs of beavers, and it’s used to help create a vanilla or occasionally a fruity taste. So, in other words, vanilla flavor doesn’t necessarily come from the vanilla bean.”

Lefferts says the problem with that — aside from the fact that most of us would pass, given the choice of having beaver anal glands in our food — is that these flavors are not real food.

”The main reason to be concerned about flavors, whether they are natural or artificial, is that when they are in there, you can be pretty sure that something real and nutritious has been left out.”

If that’s the case, why not explain what natural flavors are on ingredient labels?

Marsha Cohen, a professor at the UC Hastings College of Law, said it best:

“Putting the word natural anywhere there gives you an aura.”

When it comes to selling food, she says it’s all about the aura.

That said, listing “natural beaver anal glands” on food packaging definitely won’t increase sales. But that’s not the only item that may be hiding in our “natural” foods …

Below are some of the other more shocking natural ingredients used in food and drinks. Brace yourself …

•  Ground-up Beetles — Used to dye foods red, beetles can appear in yogurt, maraschino cherries, jams, cakes and tomato products. According to a petition on, you’ve probably consumed at least one pound of red dye in your life. This means you’ve likely ingested at least 70,000 cochineal beetles.

•  Fish Bladders — Also known as isinglass, dried fish bladders give beer its golden glow.

•  Sheep Secretions (aka Lanolin) — This thick, oily secretion found in sheep’s wool is used to soften chewing gum. It can also be found in cosmetics, sunscreen and baby products.

•  Sawdust —Sawdust keeps shredded cheese from clumping up.

•  Cleaning Products —Sodium bisulfate is used in most toilet bowl cleaning products. It is also used to extend the shelf life of potato chips and bleach out discoloration.

These are just a few of the many disturbing natural flavorings we found. Have you had any experience with these unexpected ingredients?

If so, I would love to hear reader feedback on this topic. You can leave a comment on our website or send me an e-mail.

Happy and Healthy Investing,

Brad Hoppmann


Uncommon Wisdom Daily

Your thoughts on “These Shocking ‘Natural Flavors’ are Lurking in Your Food”

  1. I’m thinking about saving some money by switching to dog & cat food. Maybe the folks that have been eating it for years weren’t that crazy after all.

  2. Very informative. Very upsetting. I am so OVER corporate greed and trickery. We need to have a complete food and agricultural revolution and return to common sense.

  3. With 44000 confusing patents on additives, the problem you describe is one of information navigation. Finding the truth is nearly impossible. My daughter, a nutritional advocate with a doctorate in protein chemistry struggles with issue. How is the layman to survive?

  4. Thanks for your articles on health related issues Brad. This is sadly another on the growing list of examples of food companies placing profits over people and our health. I’m all for profits but we have the right to know what we’re eating. GMO’s are in what – 70% of the food we eat but there’s been too little research or transparency.

    A big part of the problem is the employment revolving door between food industry executives and government regulatory agencies.

    What’s next , GMO trees…oh wait Arborgen already had them …and apparently with a non-transparent USDA process.


  5. Thank you for sharing, the time has come for label reading like never before. Our health is at stake for commercial wealth – It’s time to grow our own food for survival.

  6. Thank you for the information. If you or someone else has done a book on these horrors, I’d be very happy to buy it. Way too much information for a non-scientist to digest in a short time.

  7. GMO Foods was band over thirty years ago in Europe? One should use Mike Thistle to counter act most of the heavy metals and doses Selenium and turmeric, coconut oil, that feeds the brain and Alpha Lipoic Acid to help heal the nerve damage and other organs, liver, kidney, ect.. It must be time to look into such things.

  8. Sulfur dioxide is placed in many dried fruits. It really gives me a terrible headache.

  9. Sodium benzoate is in most juices, sodas, pickles, etc. it is a cheap preservative that you may be highly allergic too, just not know it. If you mix sodium benzoate with vitamin c you create a poison. I became very ill after drinking margaritas on the rocks. I discover that the slice of lime is high in vitamin c and all margarita mix has preservatives in it, it has to are it would get moldy on the shelf. The mix and the lime mixed up make poisoin . You may not be hung over from too many margs, just poisoned!

  10. I have, for a very long time. contended that the word “natural” does not mean good or health. I often point out that arsenic, for example, is completely natural! It’s the same with the word “organic”. Organic simpley means that a substance contains carbon. Crude oil is a good example of something that is organic!

  11. Brad,

    This is an excellent article. Thank you for sharing the information on “natural” food additives. What this article REALLY shows is that we REALLY live in a world of lies, deceit and deception. In this case, stretching the truth about natural flavors and where they come from etc. clearly is a secret to most consumers. Thank you for exposing the TRUTH about natural flavors!

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